Kidsfera Blog
Thoughts, research & insights
On the business of attractions, the design of play spaces, and the science of child development.
BusinessHow Indoor Play Parks Became the Most Profitable Square Metre in Retail
Footfall data from 28 shopping centres across Europe reveals a surprising winner in the battle for customer dwell time, and it is not the food court.
Anna Dabrowska
Head of International Sales
DesignThe Science of Play: Why Labyrinths Boost Children's Spatial Intelligence
Our design team explains why wrong turns, hidden sightlines, and gradual challenge are so effective for developing brains.
Marta Nowak
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AttractionsOpening a Trampoline Park: The 4 Numbers to Model Before You Sign a Lease
Before the design moodboards and launch campaigns, there are four operational numbers that determine whether a trampoline park works commercially.
Anna Dabrowska
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Safety5 Things to Check Before Buying a Commercial Playground
After hundreds of completed projects, these are the questions buyers forget to ask and the answers that separate good suppliers from great ones.
Jan Kowalski
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LifestyleDubai vs Stockholm: What Two Opposite Markets Taught Us About How Children Play
Two very different projects showed us what is universal in children's behaviour and what needs to change from one market to another.
Marta Nowak
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BusinessThe Membership Model for Family Entertainment Centres Is Stronger Than Most Operators Think
Single-ticket revenue is visible, but recurring family membership revenue often becomes the real stabiliser in year two.
Anna Dabrowska
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